TB Tip: Have you got game?

Gaming is here… in a BIG way

Many parents at one time told their kids that video games “won’t pay the bills”, advising their console-hugging offspring that playing video games would never amount to anything positive.

In 2019, parents around the world were corrected as 16-year-old American Kyle Giersdorf, known online as Bugha, took home the US$3 million grand prize at the Fortnite World Cup. Yes… $3 million for winning at one specific video game.

Video games have exploded since their inception. From Atari’s 1972 debut of the arcade game “Pong” to the sold-out-everywhere recent release of Sony’s PlayStation®5, video games have been a part of our lives and pop culture.

The shift to games available on our cell phones was, pardon the pun, a game-changer. With over 2.2 billion active mobile gamers worldwide, games account for 43% of all smartphone use.

Gaming popularity by country below, based on gaming revenue:

source: https://newzoo.com/insights/rankings/top-10-countries-by-game-revenues

Linking Gamers with safety

One thing gamers also spend a lot of time on, is social media. Which means tweaking our safety messaging with vid game themes could open up a whole new audience.

This is where a thorough Pub Ed Audit would benefit your organization. Taking the time to analyze your community demographics, your incident data and correlating it with social media statistics and gamer trends will build a direct Minecraft path to those people/behaviours responsible for a lot of incidents.

Being able to sink your safety claws into your gaming audience will position you perfectly to capture their attention and compel safer behaviours. Whether it’s COVID messaging, fire safety or promoting first aid, the gaming common ground is a strong foundation. Especially for adults aged 18-34.

We saw a great example of this when Pokémon GO was launched; some fire departments cleverly arranged for their fire stations or safety village to host Pokémon. Sadly, for many safety agencies it was a giant, missed opportunity.

Common Thread

It’s not often that 50-75% of the members of your community have something (positive) in common. Video games have traditionally united people together, especially during a pandemic when social distancing is essential. Online, multi-player games have become a social outlet for so many people and have given parents and their kids an activity they can do together.

The other benefit to using gaming in your messaging, is its close relationship to social media. Gamers spend a lot of time online, on various platforms. Now is a great time to get your organization on YouTube, Facebook, Instagram and Twitter (if you’re not already).

Learn the gaming world first

If you think Twitch is a muscle movement and Discord is something you say to differentiate from “that cord”, you’ve got some homework to do.

BusinessInsider.com – What is Twitch?

DigitalTrends.com – What is Discord?

TB TIP: Before you tackle the gaming world with your clever messaging, maybe take some time to learn the lingo. I recommend perusing the Gamer’s Glossary of Terms & Acronyms.

To get you thinking…

6 more reasons why you should always build to code.

#gaming #angrybirds #buildtocode

When you’re building your #Minecraft fortress, make sure you create two ways out of every room.

#gaming #planyourescape

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